In this event poster, I used the letters from the name "Jacob’s Pillow" as the foundation for structuring the content. My goal was to create a dynamic and unconventional layout where the typography itself becomes an integral part of the design’s architecture. By breaking down the letterforms, I was able to craft a structured yet playful composition that guides the viewer’s eye through the event information. The result is a bold, typographically driven design that embodies both the energy of the performances and the creative spirit of the festival.